23rd
Nike Hindsight

Okay, maybe this has nothing to do with culture, but the Nike Hindsight glasses concept is just really effing cool. In a nutshell, Nike Hindsight are specially designed biking glasses created by Billy May with specifically tuned Fresnel lenses for keeping an eye on approaching taxis/cars/baby strollers by increasing your field of view beyond the human limit. Typically the human eye can only detect peripheral motion within a range of 180º, but when wearing the Hindsight, high power, diverging Fresnel zones aligned vertically distort into view an extra 25º of view on either side. While the detection of moving vehicles is an obvious benefit to the glasses, a more subtle advantage is reducing the necessary head rotation to check completely behind oneself.
It sounds a bit technical, but the Nike Hindsight is, at its core, a pair of sunglasses that simply cleverly employs a century old technology. So while the product is only a concept, there is a very good chance that we could see these in stores the near future. But in the meantime, stay safe on the roads because you can’t perpetuate the hapa race if your genes are splayed all over the windshield of a metro bus.

More renderings of the Nike Hindsight can be seen on Billy May’s portfolio.