Ha/f Culture - The Muji Message

For the exotic, displaced, and eclectic. For those who are unique but can seemingly be from anywhere. For those who cannot accurately discribe themselves by checking “all that apply.” And for anyone who has ever been asked:

What are you?

Ha/f Culuture is a collection of articles and artifacts that celebrate the eccentric and multicolored; what is niether here nor there.

The Muji Message

Simple, sufficient and understated, the Muji message is not so much a marketing campaign to push products, but more of an intellegent expression for how we should treat the future. Words that are just poignant as Muji design are accompanied by elegant images of Bolivian and Mongolian landscapes, urging us consumers to invest in modest beauty rather than pricey objects.