Ha/f Culture - Insight Dopamine Campaign

For the exotic, displaced, and eclectic. For those who are unique but can seemingly be from anywhere. For those who cannot accurately discribe themselves by checking “all that apply.” And for anyone who has ever been asked:

What are you?

Ha/f Culuture is a collection of articles and artifacts that celebrate the eccentric and multicolored; what is niether here nor there.

Insight Dopamine Campaign

The Dopamine campaign from Australian skate/surf clothing company, Insight, is an inspired collection of photography in film that is infused with imagery from counterculture art movements of the 30’s and 50’s. Shot in a grainy black and white, this is not your typical surf film as highlight reel aerials cut abruptly to surreal underwater scenes of decadence: a man in a lab coat frantically downing a bottle of grain alcohol, a submerged bicyclist navigating through a beatnik graveyard, and a motorcycle riding femme fatal. These grungy images are reminiscent to the defiant spirit on which Californian surfing was founded, as captured by Greg Noll in his late 50’s films featuring La Jolla surfers riding their flexy flyers while dressed in Nazi uniforms.

Lending their ruffian talent to the film’s soundtrack are the likes of Black Lips, The Raveonettes, and King Khan & The Shrines among others. A brilliant photography series accompanies the film, shot by Dustin Humphrey.

Check out the rest of the posters at the Insight website.